Plan de internacionalización de la Empresa NUEVEMAR para exportar productos del mar a Rusia.

Abstract

This project its focuses on a strategic plan for the export of sea products to Russia, in such a way that Ecuadorian fish products have more openness to new and unknown explored markets. Thus, managing to effectively position sea products in our destination with great acceptance by its consumers. The aquaculture and fishing sector have presented a great diversification of production in Ecuador on the past decades, with the shrimp being the main product of commerce, and the fish the third non-oil product that contributes beneficially to GDP. The quality control system that Ecuador maintains is highly recognized worldwide. On the other hand, the fishing sector its being an activity that generates foreign income with a great impact on the economy, beneficiating from its high global demand. This has improved the introduction of Ecuadorian products in new markets, giving the opportunity for all those who carry out this work and their consumers to benefit from lower prices, and in turn, generate jobs for the population Various topics were investigated, such as the main exporters and importers of seafood at a global level, the species that can be offered to the Russian market, the current demand for the products in the destination place, and all those tools for their successful introduction to the market. However, analyzes were carried out that show the effectiveness of its introduction.