Análisis de la cultura organizacional y su relación con la productividad empresarial de la empresa de seguros Chubb Seguros Ecuador S.A.

Abstract

This research work is an analysis of the organizational culture of the insurance company Chubb Seguros Ecuador S.A. This analysis will identify whether it has an impact on business productivity, both economically and at the level of brand positioning in the market. Therefore, the starting point will be to know what is the organizational culture applied by Chubb and its implementation methodology on its collaborators. For the collection of information, techniques were applied such as: staff surveys regarding the work environment, knowledge of the company's corporate culture and interviews with strategic personnel in charge of the development and application of the organizational culture, such as the Human Talent staff, in turn people of operational work and technology. In this way, the efficiency of the current organizational culture in Chubb Seguros Ecuador can be evaluated. For its part, surveys were carried out at the market level focused on the insurance sector, since we consider that the positioning of the Chubb brand is a result of the growth of the company and the motivation of its commercial personnel.