Análisis de los factores de competitividad que influyen en el potencial exportador de la empresa PCC Congelados y Frescos S.A. en el mercado estadounidense.

Abstract

Ecuador has considerably grown its production and export of sea products, especially shrimp and fish; in addition to the increase in the participation of the US market, which is the main importer of shrimp and fish in the world. The company PCC Congelados y Frescos SA., is a processing and exporting company of seafood with a wide variety of presentations, which can be found from fresh, frozen, and processed products that have a high position in the United States market, to Despite this, it must improve some aspects to achieve better competitiveness and market share. The main objective of this work was to analyze the competitiveness factors that influence the export potential of the company PCC Congelados y Frescos S.A. in the US market, for which an exploratory and descriptive research was carried out for a proposal to improve the organization, by conducting an internal analysis of the organization, interviews with experts in the area and surveys of customers in the United States. Among the main results, it was observed that the company is positioned in the US market with great potential for growth and development. Among the main factors that influence the competitiveness of the company are response times, product quality, price negotiation, certifications, traceability, and technology. It is concluded that the factors of competitiveness of the company, not only depends on internal factors that have been mentioned, but also on external factors where the central government must provide the appropriate framework to achieve greater market participation, through the signing of agreements. international, proposals for incentives to the sector, internal regulations and development projects in road infrastructure, electricity, and technological and logistics training.