Estudio de Factibilidad de creación de una cadena minorista para la distribución de abarrotes de producción ecuatoriana con enfoque de responsabilidad social.

Abstract

The purpose of the project is to analyze the feasibility of creating a retail chain for the distribution of Ecuadorian-produced groceries with an environmental and social focus in the city of Guayaquil, due to the constant growth of the population and therefore more supply and demand. An information survey was carried out to obtain data from 134 producers and 384 Guayaquil heads of household through surveys (annexes 1 and 2) to determine the cost of production and from consumers to determine the characteristics of the existing demand and supply. We applied quantitative and qualitative data analysis to see how feasible it is to set up a grocery store in order to enter this market. We also examined financial indicators such as IRR, NPV, among others, which will provide us with the feasibility and profitability of the project, what is the best investment plan for it and establish a budget. As a result, it was obtained that the project is feasible at a technical, market and financial level under the structured planning.