Influencia de la responsabilidad social empresarial en la competitividad del sector cartonero de la provincia del Guayas.

Abstract

The objective of this research was to analyze the application of Corporate Social Responsibility and its relationship with competitiveness in companies in the cardboard sector in the province of Guayas through statistical methods to demonstrate the current situation. Regarding the implemented methodology, the non-experimental one is established with a quantitative approach to the study. Additional has a correlational and descriptive meaning. For the realization of this research work, information sources were used: primary and secondary. The present investigation focused on analyzing the cardboard companies in the province of Guayas, a province that brings together the companies in the sector that contributes the most to GDP, in addition to being the province that brings together the largest number of companies in the sector. Five companies from the cardboard sector were selected (PROCARSA, CARTOPEL, GRUPASA, Industria Cartonera Ecuatoriana S.A, CARTORAMA.A), which represents its entirety in the Guayas location, which will be the sample for the descriptive-correlational analysis of the research. It was concluded that of 100% of the companies surveyed, the majority with 80% assure that there is a medium advance in the turnover rate.