Estrategias de responsabilidad social para el sector textil de la línea hogar : caso de estudio Hunter Douglas® Ecuador – Percesa.

Abstract

Throughout evolution, several business organizations with organizational structures have been created, where many of them do not incorporate Corporate Social Responsibility (CSR) within their organizational policies or, on the contrary, it only appears as a philanthropic misnomer about its true meaning. The objective of the study is to design CSR strategies for the company HUNTER DOUGLAS®ECUADOR - PERCESA through a field research to give guidelines to the textile sector of the home line. The methodology used is an exploratory study, which is carried out through the mixed paradigm, in order to analyze the opinions and describe the information on the indicators provided in the data collection instrument, which is based on a set of indicators under the ISO 26000 standard in terms of CSR. Part of the results of the study in relation to the data analyzed in the survey in the governance dimension, as shown in Figure 1, showed that 40% agreed and the other 40% strongly agreed with the policies that the company HUNTER DOUGLAS®ECUADOR - PERCESA has in place to implement CSR. It is concluded that CSR strategies were established for the home textile sector by means of a protocol that involves 7 steps to ensure that a company in this sector can become a socially responsible company, as is the case of the company HUNTER DOUGLAS®ECUADOR - PERCESA in Ecuador.