Uso de las redes sociales como impulso en las ventas de las Pymes dedicadas a la comercialización de tecnología móvil en Guayaquil.

Abstract

This work consists of an investigation carried out in the Ecuadorian market specifically in the city of Guayaquil, in order to know the impact that social networks have had on the sales of mobile technology products, that is, cell phones as the main product and others. Accessories as useful and novel elements. This research was applied directly to the enterprises that are dedicated to the commercialization of mobile technology, for which the selection of the study group was carried out through the respective sampling formula, data collection and validation techniques were applied, in addition with the help of the Pearson's correlation model allowed us to determine what, there is a correlation of 49.8% in relation to the perception of customers with the owners of the premises interviewed, so a change in customer service or new business modalities through networks is positive. Social, generate a positive growth impact. The AllStock store was taken as a sample, those who participated in the simulation and seeing the results chose to change their sales methodology and focus more on the use of social networks to obtain additional income than the traditional way they had been doing it. It should be noted that the use of social networks must always be carried out in accordance with a plan of social activities that allow knowing, anticipating, managing, facilitating and innovating the way of selling a product, creating loyalty and trust in customers.