Estudio para la integración vertical en atención integral a pacientes diabéticos en FABALAB Laboratorios Clínicos del cantón Durán.

Abstract

The general objective of this research was to analyze the vertical integration in comprehensive care for diabetic patients at FABALAB Laboratorios Clínicos of the Duran canton, for the development of a service model. The methodology was of a quantitative approach, non-experimental design and descriptive scope, using the survey as a data collection tool. Among the main results, it was possible to know that the patient has an average knowledge of the treatment of diabetes, with an average diagnosis of one to four years, with controls being carried out in most cases in Guayaquil. It was identified that the laboratories do not provide specialized services to control diabetes in a comprehensive manner, so they would be willing to assist an establishment that provides them. Within the marketing mix strategy, it was known that the product has laboratory tests, sugar controls and access to specialists, for which an investment of $ 16,538.1 was needed, financed 25% by the owners and 75% by debt to five-year term, with a rate of 11.8%. With this information, it was possible to conclude the feasibility of integration by obtaining an IRR of 50.2% and a NPV of $ 22,756.1.