Diseño de un plan de negocios para la creación de un centro de capacitación para invertir en la bolsa de valores de New York.

Abstract

The business plan is a route to follow to achieve the objectives set by the organization. The general objective was to design a business plan for the creation of a training center to invest in the New York Stock Exchange, through market research. The research methodology was quantitative, descriptive and exploratory in scope, deductive method and non-experimental type. The technique used for data collection was the survey carried out on a sample of 384 people from the city of Guayaquil. Among the main results, it was identified that a large proportion save a percentage of their monthly income from 1% to 10%, in order to cover education expenses, investment in housing and have an emergency fund with a permanence of more than one year in bank accounts and programmed savings. People do not have knowledge of the stock market, but they would be willing to learn about the stock market, through a course that lasts up to three months in a virtual and face-to-face way to invest for their retirement. The organizational structure comprised four collaborators and three professors, under the modality of services provided, for this an investment of $ 46,020.8 was needed, of which 25% was own capital and the difference was financed with a financial institution for a five-year term, with a rate of 11.8% resulting in the financial feasibility of obtaining an IRR of 66% and a NPV of $ 66,962.9.