Estudio del comportamiento de consumo de video juegos de formato multijugador en la ciudad de Guayaquil.

Abstract

The purpose of this research work is to analyze the behavior of users of the multiplayer format, in the theoretical framework it addresses the chronology of the development of the history of video games, the origin of the first video game, theories of purchasing behavior and factors that influence the consumer, each gender that exists and also both the advantages and disadvantages of playing, it should be noted that video games in education according to various studies can be used as a tool that helps and allows students to improve their learning, video games also promote the cognitive, social and emotional skill-based learning and helps broaden the range of essential skills for the self-directed learner. Taking into account these relevant data, it can be determined that playing video games develops certain parts of the brain that help improve mental skills both to think and to act. The methodology used is quantitative and qualitatively descriptive in order to obtain accurate information from the research and data collection, as a result it was established that the majority of respondents have a degree of affinity towards the multiplayer format. One of the relevant results of the people surveyed was with 39.4% that the preferred platform is the play station 4 because it is the most acquisitive in the current market and another relevant fact with 48.7% one of The important features to buy video games is that they have a multiplayer format