Plan de negocio para la comercialización del servicio de remodelaciones de pisos innovadores de la compañía MNA flooring llc, en la ciudad de Milwaukee en el año 2022.

Abstract

MNA FLOORING LLC, is an American company located in the city of Milwaukee, state of Wisconsin, United States. This company is dedicated to the service of installation and remodeling of vinyl floors. The object of study is the commercialization of this service in the residential sector, using Luxury Vinyl Tile (LVT) floors in order to meet the unsatisfied demand, and to boost business sales. The methodology that was used is the exploratory probabilistic, as well as for the collection of data within the second order of the market, the PESTA, PORTER analyzes were carried out. In addition, for the collection of first-order data, research instruments such as surveys and interviews were designed, determining the needs of the residential sector. With the analysis of the information, commercial strategies are established with the purpose of increasing the company's sales, capturing new markets and promoting the company's services, for which the marketing mix, the sales force, routes, commissions are determined. , and sales budget that helps to fulfill the commercial strategy to position the service to the market. For the present project, working capital is required for the acquisition of material and logistics in such a way that it shows as a result a favorable viability, ensuring the success and implementation of the proposal, the results show a payback in the second year of I work with a NPV o 19.495 and an IRR of 54%. Thus, introducing innovative Luxury Vinyl Tile (LVT) floor remodeling services will benefit the residential sector in terms of costs, product durability and customer service, thus contributing to society by providing a product that helps the environment, as well as, will help to meet the objective set by the company.