Análisis de factibilidad para la comercialización de compresores ensamblados por la empresa Importaciones Vilservi S.A.

Abstract

This project is developed as a proposal to the company Vilservi imports to assemble within its facilities Ecuadorian compressors with its own brand, bearing in mind the problem that currently within the Ecuadorian market most compressors that are distributed and are popular are those of foreign brands, therefore, the objective of this research is to establish how feasible becomes the marketing in Ecuador of compressors assembled by the company Vilservi Imports SA. The methodology used for the development of the research was the inductive method, which allowed to analyze both quantitative and qualitative information, which was acquired through primary and secondary sources that would be interviews, surveys, books, websites. With this information it was possible to reach the conclusion that for the company Vilservi Imports this project would be beneficial because it would significantly reduce costs in the acquisition of compressors and allow the company to have greater recognition within the industrial market with its own brand in industrial machinery and it is feasible to market this product within the Ecuadorian market. It would be recommended to the national government to encourage companies to develop and create completely national products that allow them to compete with foreign brands.