Factores que determinaron el crecimiento del comercio electrónico en el sector comercial de Guayaquil en el 2021.

Abstract

Electronic commerce in Ecuador is in its initial phase of development, facing some problems such as lack of trust and infrastructure, low internet penetration and highspeed access, limited product offering, among others. Ecommerce is the process of buying and selling products or services over the Internet that has become a very convenient way of purchasing for consumers, by ordering goods without having to leave home. The objective of this work was to determine the factors that influenced the growth of electronic commerce in the commercial sector of Guayaquil in 2021. The methodology used was a quantitative approach, deductive method, nonexperimental study and descriptive scope, the sample was 378 merchants and the technique was the survey. The results showed that the factors that integrated the electronic commerce of Guayaquil businesses were the acquisition of new clients and a greater interaction with them through WhatsApp (45.1%) and social networks (40.7%). The factors that fostered the growth of ecommerce were the Covid-19 pandemic (36.0%) and those associated with consumer behavior such as saving time and effort (29.8%). Among the factors that limit the customer's purchase were the lack of trust in the platforms (40.3%) and card cloning (29.5%).