Plan de reactivación turística para el cantón Alausí, provincia de Chimborazo.

Abstract

The following project has the general objective of developing a tourist plan for the tourist reactivation of the Alausí canton, Chimborazo province, given that the respective authorities only focus on a single attraction, which is the Devil's Nose Train. Within the development of this project, a diagnosis was made to the canton in order to identify the current state of each of the elements of the tourism system. Qualitative and quantitative research methodologies were applied with an investigative approach, and a survey instrument for data collection whose results showed that our potential market was unaware of the current state of train service and is also interested in the implementation of new tourist activities of a cultural nature in the destination. Finally, a proposal is provided that reactivates the tourist activity in the Alausí canton, complementing the existing attractions with new activities to be carried out, giving tourists a better motivation to visit the canton.