Evaluación del producto turístico Cerro Santa Ana bajo la teoría de experiencias memorables.

Abstract

The purpose of this project, is to evaluate the tourist product Cerro Santa Ana, under the theory of memorable experiences, carrying out a review of the literature. A survey of relevant data and descriptive research with a mixed approach was carried out, since an interview was conducted with a visitor to the attraction, in the same way, a survey with a sample of 385 people, which allowed identifying the of the visitor the profile which was called culturally curious. Likewise, an exhaustive diagnosis of the Cerro Santa Ana tourism product was carried out through three phases, in relation to supply and demand using the methodological process model to develop tourism products, to later evaluate it through the four components, product, service, history and storytelling, which combine to offer a memorable tourist experience. Therefore, determine if Cerro Santa Ana is suitable to provide a memorable experience that engages the sensory senses of a person. Therefore, it was possible to conclude that Cerro Santa Ana is part of the historical representation of the City of Santiago de Guayaquil, however, it fails to generate a memorable experience for all the people who visit it.