Diseño de producto turístico para la Laguna Kulta Kucha en el cantón Colta, provincia de Chimborazo.

Abstract

The purpose of this study is to develop the Tourist Product Design proposal for the Kulta Kucha Lagoon in the Colta Canton, Chimborazo Province, based on cultural tourism to publicize certain important and essential aspects that culture has in the development of a destination. For this reason, it has been of great importance to identify the positive and improvement aspects of tourism through interviews and surveys of the main actors involved in these activities. The tourist package was made through the data obtained by the data collection techniques and the manual for the planning of tourist products, through which it was possible to identify and analyze several characteristics such as the market segment to which the product is directed, the motivation to participate in rescuing the customs and traditions of a destination, among others. According to the research carried out, it was possible to determine that it is a new way of doing tourism in destinations and that it is increasingly taking shape through the design of strategies and methodologies to reach the consumer. By virtue of the foregoing, through this project, a tourist package has been developed focused on publicizing the traditions, culture and customs of a tourist destination such as the Kulta Kucha lagoon.