Estrategias de promoción del cantón Salinas de la provincia de Santa Elena como destino turístico deportivo.

Abstract

The following titling project embarks on topics related to the development of the Salinas canton as a sports tourism destination. In the Salinas canton there are natural tourist resources where visits are received from both national and foreign tourists where a large percentage of these carry out sports activities, so the purpose of this research work is to carry out promotional strategies to make the Salinas canton known. As a sports tourism destination. To achieve this objective, a descriptive and exploratory methodological process should be used, where through surveys carried out on tourists, sufficient data could be obtained to analyze the profiles of those from the canton. Finally, strategies are proposed that could be carried out to promote the canton and attract more tourists who can practice sports.