Internacionalización de la empresa INDUTECVIGO S.A. para ampliar la participación de mercados y el nivel de ingresos.

Abstract

The approach to the topic Internationalization of the company INDUTECVIGO S.A., for the expansion of market participation and the level of income through the export of industrial boilers to the country of Colombia. Its main objective is to analyze the feasibility of the company INDUTECVIGO S.A., for the export of industrial boilers to the Colombian market. The methodology used in the development of the research focuses on a study with a quantitative approach, of the Field type, deductive and inductive reasoning methods, analysis and synthesis, the study population consisted of 11 companies dedicated to industrial processes and marketing of boilers. station in the city of Guayaquil, Ecuador. The survey was used as a data collection instrument, which was processed through the technological programs Excel and SPSS, for the measurement of statistical and descriptive data. The results determined that the internationalization of companies dedicated to the commercialization and installation of industrial boilers is widely accepted by entrepreneurs in the context of research. The marketing and export plan proposed as an alternative solution shows that it is feasible and viable over time, with a NPV of $274,774.84, IRR 52% and a conclusive Payback in the total recovery of the investment in a period of two years. Therefore, it is concluded that the internationalization project generates significant income that contributes to the economic development of both the company and the country.