Implementación de estrategias comerciales para incrementar exportaciones de aguacate orgánico a la Unión Europea.

Abstract

The objective of this research work is to design commercial strategies to increase exports of organic avocado to the European Union. The methodology used was descriptive, data from the Central Bank of Ecuador and Trade Map were used, through a purely observational and longitudinal non-experimental design. The period used for the research was 2017 to 2021. It is important to note that the research was purely documentary (qualitative) since two organic avocado producers were interviewed to learn about their processes, difficulties and improvement strategies for export. As part of the results, it was shown that China, Spain and the United States maintain a high representation as avocado buyers from Ecuador. Finally, trade fairs, training programs and public-private partnerships are recommended as part of the strategies.