Análisis de viabilidad de una página web como mecanismo de financiación colectiva Crowdfunding para emprendimientos en Guayaquil.

Abstract

The main objective of this research was to analyze the viability of a web page that allows the use of crowdfunding as a collective financing mechanism for ventures in Guayaquil. The achievement of this work took as a starting point the realization of an exhaustive study of the theoretical background of crowfunding to understand the subject and the quantitative analysis of the impact that platforms of this type have had so far. Concluding that crowdfunding emerged, as a financing alternative by and for entrepreneurs, given its simplicity "an individual or group publishes an open call through the Web to generate a community of followers that support them in financing" (Sánchez Riofrío & Palma Reyes, 2018). At the same time, it was found that its main contribution lies in facilitating access to financing, fostering trade, innovation, the generation of opportunities and the reduction of socioeconomic inequalities, however, it is an issue about which very little is known in Ecuador, and only some entrepreneurs are committed to the development of these platforms. Keywords: crowdfunding, financing, collaborative, innovation