Mi primera vez cuenta : campaña educomunicacional para el fortalecimiento del voto facultativo en el cantón Baba.

Abstract

The present work of professional practical application, educommunicational campaign "My first time counts", seeks to strengthen the electoral exercise of adolescents from 16 to 18 years of age in the canton of Baba, province of Los Ríos, enacting the dissemination of informative and interactive content on the 2023 sectional elections. To carry out the educommunicational campaign, a methodological mixture was used, that is, a quantitative methodology to diagnose the level of knowledge about the electoral exercise and the media consumption habits, ana a qualitative methodology to know the perceptions of adolescents about politics in Ecuador and discuss these issues with professionals on the subject. The elaboration of this educommunicational campaign is expected to contribute with the electoral strengthening of adolescents, from the elaboration of 3 communicative pieces: Informative and interactive stories about the Referendum 2023, Spot "My first time counts", and the guide "Electoral Cheat Sheet".