Modelo de negocio para la adecuación y comercialización de soluciones habitacionales a partir de contenedores marítimos en la ciudad de Guayaquil.

Abstract

The study is oriented to the design of a business model for the adaptation and commercialization of housing solutions from maritime containers in the city of Guayaquil, evaluating its feasibility and viability. Its development is justified in the economic situation that the country is going through, motivated by the COVID-19 pandemic and the limited access that this implies for people to have their own home, to which the aforementioned proposal could contribute. To achieve the objective, a quantitative and qualitative approach methodology was developed, collecting information through surveys of potential clients and interviews with professionals, the results of which showed that there are opportunities for the described housing solutions, but also weaknesses and threats that must be considered. , especially because society still opts for traditional housing, in addition to the deteriorated purchasing power of families and the need to have their own land to start the assembly of the container, which increases the investment for those who do not own a lot. On the other hand, people indicate that they are willing to buy this product if it is shown to be cheaper and provide sufficient comfort, using this concept within the business model that was presented according to the Ash Maurya structure, which consists of nine modules. In this way, it was explained how the company would work, including the financial analysis that demonstrates the feasibility of the proposal, whose Net Present Value was calculated at USD $85.636,93 and the IRR in 25.13%, reason why the investment in this type of business model is justified.