Diseño de una campaña de concientización para disminuir la presencia de perros en las calles en el Cerro San Eduardo de la ciudad de Guayaquil.

Abstract

This research work consisted of designing an awareness campaign to reduce the presence of dogs in the streets of Cerro San Eduardo in the city of Guayaquil, to improve the quality of life of dogs living in the area. To carry out this research, surveys were made to the people who attended with their pets to the vaccination and deworming that is given free of charge by the Responsible Care Project in the urban clinic that belongs to the Catholic University of Santiago de Guayaquil. A descriptive analysis with a quantitative, non-experimental approach was used to evaluate the level of knowledge of citizens about the ownership of dogs as pets. The work details the characteristics that an awareness campaign should have to reduce the presence of dogs in the streets and culminates with the design of a campaign that will focus on educating the people of the sector about the freedom of pets, veterinary and home care.