Diseño de campaña publicitaria para promocionar a Olón como playa segura, dirigida a personas de 25 a 45 años através de redes sociales.

Abstract

This project proposes an advertising campaign for people between 25 and 45 years old with interests in travel and wellness, who are looking for a beach that provides the necessary security. In order to develop this project, a documentary and descriptive research with a qualitative approach is carried out, using the technique of interviewing professionals and members of the community, who contribute with their knowledge and experience to the evaluation and approval of the graphic pieces, which will be delivered to the Olón community for free use in social media.