Análisis de factibilidad para la producción de harina de banano orgánico en la empresa Pellikari S.A.

Abstract

In Ecuador the production and export of bananas represents a lot to the economy of the country, so it satisfies national and international demand, this production creates a high advantage at the time of the commercialization of said product that comes hand in hand with the quality and its nutritional value, therefore, it guarantees employment to families that are engaged in the production of Ecuadorian bananas. The research project aims to analyze the feasibility for the production of organic banana flour in the company Pellikari S.A., which is a family company exporting conventional bananas located in the canton Vinces, province of Los Ríos, where agriculture is the main source of employment. We could start this project by analyzing the problem through studies of the current situation of organic banana production, therefore the justification can be made, the general and specific objectives are raised, and the limitations that this will have. A descriptive analytical methodology was used, where a market study was carried out by means of surveys to know the acceptance of the population towards the product to be offered and whether the needs of the consumer can be satisfied and finally a financial evaluation was made to demonstrate the viability of this research work.