Estudio de la factibilidad de producción y comercialización de snacks de plátano verde hacia Estados Unidos.

Abstract

The objective of this degree project is to determine the feasibility of exporting green plantain snacks to the United States through the analysis of internal and external factors and the development of a financial plan, where it was determined that the project is viable and there is a demand in Florida, United States, by the Latino population. Ecuador and the United States have a First Phase Agreement, which among its objectives is to link facilities for MSMEs in order to simplify customs processes and open up their market. Within this market, the daily consumption of snacks stands out due to the frenetic lifestyle they have, making it attractive to different companies engaged in the manufacture of snacks of all kinds. Throughout the four chapters it was possible to learn about the political, economic and social characteristics of Ecuador and the United States, the behavior of the American consumer with respect to snacks, as well as the position in which the company finds itself at the time of starting its operations for the development of marketing strategies related to e-commerce and digital marketing, tools that currently facilitate the positioning of the product in the country. These factors were the starting point for the development of a financial analysis with a five-year projection that, thanks to the analysis of the different economic indexes, made it possible to explain the company's profitability under three different scenarios.