Análisis del consumo de atún enlatado en el mercado ecuatoriano debido a la variación de precio en el componente principal aceite de girasol en los últimos tres años.

Abstract

The purpose of this project is to analyze the impact of the increase in sunflower oil prices, with respect to the consumption of canned tuna. This concern is that the main producers-suppliers of oils are Ukraine and Russia, which are in a political conflict, and this directly affects the price of oil on the international market. Because of this, products made from this type of vegetable oils such as canned tuna have decreased their manufacture due to problems presented in the logistics and supply chain. To determine the economic impact on Ecuadorian consumption, a mixed analysis will be carried out; in which we will use qualitative variables to understand the current framework of the war conflict and surveys that will allow us to deepen how informed Ecuadorians are about the various factors that have affected the price of canned tuna, as well as to know their trend and consumption preferences. On the other hand, quantitative data was used to make a forecast in R Studio of two of the main components of canned tuna and thus estimate a possible variation in the current price. In this way, it will be possible to develop strategies that the fishing industries can use to mitigate the impact of these prices in Ecuador.