Análisis de comportamiento del uso de la aplicación Airbnb en la ciudad de Guayaquil.

Abstract

The objective of this research is to know the usage behavior of the Airbnb application in the city of Guayaquil. For the field study in the realization of this document, a survey-type questionnaire was used as a data collection instrument for 385 people residing in the city. These surveys were sent online through all platforms and social networks where there are study groups, work, etc. Among the main results obtained, it was evident that a good number of users have heard about the Airbnb application, however, this number of people has not used the application or the web platform for any accommodation reservation. The data also shows that 94.6% of those surveyed stated that they would make a reservation through Airbnb in the future, because the main reason they would use it is the price and the variety of options it offers. Various correlation analyzes between variables were carried out with the data; among those that stand out and have a significant relationship were age, income level, travel frequency, average spending, and the nature of the trip (alone, with family, friends, etc.).