Análisis de la percepción de la imagen de las marcas de higiene femenina en la ciudad de Guayaquil.

Abstract

The following research has been made with the purpose of analyzing the perception of the image that feminine hygiene products use in the city of Guayaquil. The purpose of this research is to elaborate a theory while using references related to all the products in the market of feminine hygiene products, the concepts use also relate back to the perception and the products itself, studies that are used to sustain our hypothesis. A quantitative and qualitative merchant investigation is conduct, where surveys are post on a targeted group of people to collect and analyze results. The results are collected from women that live in the city of Guayaquil with their ages ranging from 15 to 60 years old. On the other hand, based on the results collected, I proposed a model that gathers the many variables used to measure the perception of the brands of feminine hygiene products.