Diseño de campaña publicitaria digital para promocionar a Olón como “playa segura” dirigido a turistas nacionales y extranjeros.

Abstract

The following thesis projectproposes an advertising campaign to promote Olón as a "safe beach" aimed at national and foreign tourists. To develop this project, a documentary and descriptive investigation is carried out through a qualitative approach, using techniques such as in-depth interviews with people with criteria and knowledge of the subject that enable us to evaluate initial proposals to culminate with a final product, which is 2 promotional videos, 10 reels, 20 posts and 20 stories that will be broadcast on the social networks of the Olón commune.