Plan de difusión y comercialización del patrimonio gastronómico del cantón Esmeraldas.

Abstract

The present titling work aims to propose a plan for the dissemination and marketing of the gastronomic heritage of the Esmeraldas canton, through a market study to promote gastronomic tourism in the destination. For this, theories and models applied to the promotion of gastronomic tourism will first be identified, for the development of a market study. Next, the gastronomic and tourist offer and demand of the Esmeraldas canton will be analyzed to determine parameters of tourist diffusion and marketing, where tools such as observation, interview and surveys will be used. The sample was the typical food restaurants in the Esmeraldas canton for observation, people from private and public companies for the interviews and finally the public target for the surveys. The most important finding that was known was that the canton has gastronomic tourism potential. Finally, with all the information collected, it will be possible to develop a tourism dissemination and marketing plan to promote gastronomic tourism in the Esmeraldas canton.