Impacto de un modelo de gestión financiera en la toma de decisiones de empresas del sector camaronero de la ciudad de Guayaquil en el año 2020.

Abstract

The present research work entitled "Impact of a financial management model on the decision-making of companies in the shrimp sector of the city of Guayaquil in the year 2020" was carried out with the objective of carrying out an exhaustive study with the purpose of analyzing the financial management model allowing to establish the incidence in the decision-making that companies in the shrimp sector have in the process of improving financial administration in this important sector. In the research, a non experimental design was applied, because it sought to analyze the events generated in the time of the pandemic that impacted companies in the shrimp sector in the administrative-financial area due to the lack of a financial management model. The types of research used were the historical research which allowed a compilation of documentary reports and events that occurred in the year 2020, while the documentary research allowed the researcher to base the present study bibliographically, finally the descriptive research allowed the analysis of the results. data that was obtained through the application of research techniques such as interviews and surveys, data that were processed and tabulated in the Microsoft Excel 2010 program. In relation to the applied approach, it was of a quantitative-qualitative type, it helped to analyze the events that occurred in a pandemic in the year 2020 and that generate impacts of economic losses in the productive area of shrimp farms, as well as the lack of proper management in the administrative-financial field. The type of screen applied was the convection screen. The population used for this research was 1707 companies dedicated to the production and export of shrimp, of which 8 companies were analyzed, including Proexpo, Procesadora y Exportadora de Mariscos S.A., Cofirmar S.A., Expotuna S.A., Camaronera Lebama S.A., Camaronera Agromarina S.A., Camaronera Deli S.A., Compañía Camaronera Ferasa S.A., Camaronera Grupo Granmar S.A. Granma. As a result, it was evidenced from the data collected from interviews and a survey of a company in the sector that evidently one of the problems they presented was the lack of a financial management model.