Influencia del COVID-19 en las ventas de insumos y medicamentos del sector hospitalario en la costa ecuatoriana. Caso de estudio : PROMEDICINAS S.A.

Abstract

The investigated case focuses its analysis on the impact of the COVID-19 pandemic on the sale of supplies and medicines within the Ecuadorian hospital sector in the coastal region. The methodological approach used was qualitative, where we could collect information from different sources such as the Superintendence of Companies, the Public Procurement Portal, among others. The detailed results reflect the behavior of sales in the period 2019-2022; In them, we will observe the decline that the company had as a result of the pandemic and how difficult the recovery was in 2022. The interviews were carried out using a descriptive method with second-level hospitals and the General Management and Financial Management departments. of Promedicinas S.A., through the elaboration of questions whose results revealedthat the hospital prioritized medical supplies and sanitary emergency medicines, in the same way the price premiums on the aforementioned references were evidenced at the beginning of the COVID-19 pandemic due to scarcity and the same emergency. According to the analysis, it is established that one of the best strategies is the commercial alliance with the laboratories since it will allow a greater income of sales and profits to the company.