La estructura organizacional y su influencia en el desempeño de los colaboradores : diseño de un manual de funciones para una empresa de marketing digital y promocional de la ciudad de Guayaquil.

Abstract

It is important for organizations to maintain properly formalized processes and structures that contribute to the loyalty of the personnel within the company. This work starts from the understanding of the organizational structure to establish the necessary information that a collaborator must have to do his job and meet the objectives of the area. To do this, we developed function manuals according to the characteristics of an organization dedicated to digital and promotional marketing located in the city of Guayaquil. With the functions manual, the collaborators will have a formal detail of their activities, functions, relationships and responsibilities, thus avoiding duplication of functions and improving performance. The methodology applied in this work was qualitative and quantitative (mixed). It began with a diagnostic survey applied to 10 collaborators with the objective of identifying the needs of the personnel about their jobs and about the organization, interviews were also conducted with each collaborator to gather information about the functions, responsibilities and profile of each position, with the purpose of elaborating the manuals of functions of the positions of the organization according to the current organization chart.