Importancia de la certificación comercio justo y su impacto en el banano ecuatoriano.

Abstract

The main purpose of this work is to analyze the Importance of Fair Trade certification and its impact on Ecuadorian bananas. In addition, obtaining and maintaining Fair Trade certification implies, among other things, using environmentally sound production techniques and a participatory decision-making process, which can also lead to some changes in production. The present investigation is developed under the Inductive Method, following a mixed approach, primary sources such as surveys were used, based on which it was known that one of the greatest difficulties that Small Producer Associations have is to raise awareness among them about the practices and requirements of Fair Trade certification, since due to their idiosyncrasy they are used to carrying out tasks spontaneously with little control and order. Ecuador has a total of 146 producer organizations and companies with Fair Trade certification. Of which, 85 organizations and companies exported in 2021. Of these organizations, 45 exported bananas, a representative of each organization was surveyed, evidencing that the materialization of this certification translates mainly into the interest of economic returns compatible with the expenses of production processes of each producer. A Proposal was prepared to promote Fair Trade in the banana sector of the province of El Oro as a way to contribute to the reduction of poverty, the objective is to improve the quality of life and reduce the poverty of producers.