Análisis estratégico del mercado coreano del sur : viabilidad de un consorcio de compradores de partes y piezas y elementos de la industria automotriz.

Abstract

The present investigation has as main objective to analyze the feasibility for the creation of a consortium of buyers of parts and pieces and elements of the automotive industry for SMEs dedicated to this industry in the city of Guayaquil, Ecuador, focused on the South Korean market. which represent 25.3% of the vehicles on the market. For this, the inductive, analytical, exploratory research methods were carried out, as well as with a qualitative approach using the interview as a primary source of research and documentary bibliographic research as a secondary source, for which 7 owners and/or supervisors were interviewed. business administrators in the sale of automotive accessories and spare parts, as well as 3 experts in foreign trade to give their opinion on the matter. It was evidenced that among the factors that prevent them from carrying out direct imports is the lack of knowledge in carrying it out and the lack of capital. For this reason, guidelines were established for the creation of the consortium of buyers of parts and pieces and elements of the automotive industry, as well as the import guidelines to be carried out, the layout of the registration process and import management.