Plan estratégico para el mejoramiento de las ventas de las agencias de viajes de la ciudad de Guayaquil, periodo 2022.

Abstract

Agencies are part of the history of tourism, therefore the management of these agents is always required because they act as intermediaries with other individuals, agencies are a source of income for many people, and they are born from an entrepreneurship and scale a company. Therefore, travel agencies are companies whose objective is to be recognized as a high-quality service company in the tourism industry market. Currently, the agencies have been having great acceptance by new customers, in addition to generating a greater demand than expected, without which commercial work is carried out. It is important for a management strategy to conduct a research study on small, medium and large companies as these helps to promote employment and economic growth. However, changes in the market and the political climate affect the work of organizations, leading them to make the wrong decisions and even to the insolvency of the company.