Propuesta para inclusión de comercio-móvil en empresas comercializadoras de productos de limpieza e higiene.

Abstract

The objective of this research work is to develop a proposal for the inclusion of mobile commerce in companies that sell cleaning and hygiene products in the city of Guayaquil, using the TAM technological acceptance model, applying a quantitative, cross-sectional and nonexperimental, using a questionnaire for research. For data analysis, the technique of exploratory factor analysis and regression were used. The results of the research indicate that in the companies that sell hygiene and cleaning products in Guayaquil, the variables ease of use and perceived usefulness are positively related to the variable intention to use mobile commerce. With the results of the investigation, a proposal for the inclusion of mobile commerce in these companies is elaborated, which consists of a group of strategies and activities that these organizations can implement for the inclusion of mobile commerce in their processes.