Análisis del comportamiento de compra de accesorios complementarios para smartphone en el cantón Montecristi.

Abstract

The objective of the project is to analyze the purchase behavior of complementary accessories for Smartphones in the Montecristi Canton, understand the use of these products, in people who own a telephone, what is the frequency of purchase, what motivations do they have in acquiring them and what accessories are more requested by consumers. In order to know the required information, studies of trends in the country were consulted regarding complementary accessories, as well as author criteria, issues related to purchasing behavior and decision-making; likewise relevant information on accessories with the most demand today, together qualitative and conclusive - descriptive market research was carried out through direct observation and surveys to have a defined analysis on the subject. The result of the investigation will allow managing in the Smartphone accessories market how profitable the use is, at the same time it will allow the people involved to take actions that allow them to develop in the field through market strategies.