Análisis del comportamiento del comprador de muebles de comedor en el norte de la ciudad de Guayaquil

Abstract

The offer of furniture within the city of Guayaquil is very wide, which allows an analysis to the buyer of this product in the north of the city, to determine the demand for each style, material of these, type of client among other variables. The information obtained in the market research conducted in the north of Guayaquil, was conclusive descriptive, 384 people were surveyed between the ages of 26 to 56 years, determining that 60% of these buyers are between 36 to 55 years of age, this will allow to know the behavior of this segment of customers, know their tastes and preferences; Also, five experts in decoration and furniture were interviewed, who indicated that the style preferred by most of these customers are modern and are within the young-adult age group. With this analysis, sales policies, visual and marketing strategies will be efficiently determined in order to modify and / or expand the range of products and thus meet the demand of this segment, in turn will meet the objectives established by the furniture manufacturer and or marketer, according to the research conducted there is a percentage of buyers who like imported furniture, Likewise, identifying the least demanded, by models and by units sold and thus discontinuing them so as not to lose square meters of exhibition in models that do not rotate or do not generate greater utility, innovation in products and an attractive exhibition, translate into higher sales.