La incidencia de la comunicación asertiva en el desempeño laboral de los colaboradores de una empresa de productos de cuidado capilar de la ciudad de Quito en el año 2022.

Abstract

The purpose of this project is to analyze the incidence of assertive communication on the work performance of collaborators from a hair care production company based in the city of Quito in the year 2022, with the purpose of understanding the behavior of both variables and how they are used in the company. The investigation considered to develop a quantitative methodology with a deductive approach. To obtain information, validated surveys for each of the variables were applied. Each survey was sectioned by dimensions, of which allowed them to haver greater visibility of the behaviors of the variables; evidently showing that 65.09% of the surveyed sample applied in 83.2% of assertive strategies at the time to master their emotions, eloquently express comments and opinions, in addition to demonstrating assertive actions and attitude. In terms of performance, the results allowed an observation that in general, 84.1% of the sample have competencies applicable to productivity, demonstrating skills, techniques, and methods for the development of their work, obtaining a correlation between both variables. It was concluded that there are high rated of application of assertive communication among staff within the organization, fulfilling indicators such as the mastery of emotions, expressions of ideas and opinions in an eloquent and calm manner in addition to having assertive behaviors. However, extrinsic motivation had a decreasing score due to the fact that there are no motivation plans that promote performance improvement.