Análisis de la incidencia de la comunicación interna en la cultura organizacional en el área comercial de una empresa de retail de Guayaquil.

Abstract

This research work addresses communication within an organization as well as its impact on the organizational culture in the commercial area of one of the most important retail companies in the city of Guayaquil. It is considered that internal communication is related to factors such as satisfaction, organizational climate, leadership, mainly subjective and personal aspects, for this reason the way in which communication is related to organizational culture was investigated, which has a broader component within of a work area. The participants are the 52 staff employees. The methodology is mixed, the descriptive approach. It was discovered through the application of surveys that communication affects the perception of the organization and that it requires a series of strategies for its improvement.