Estudio de factibilidad para la creación de un Centro de Colisiones y Detailing en el Centro Norte de Quito.

Abstract

In Quito currently there are 521,946 cars circulating and the average annual vehicle growth is 7.5%, there are roughly 35,000 new units entering the market, the automotive sector is experiencing a very high exponential growth in Ecuador. The main purpose of the project is to discern the feasibility to create a collision and detailing workshop in the north-center of Quito. The approach chosen for this research was quantitative, since it was necessary collect statistical data in order to determine the needs of the target group. Surveys were used as a data collection tool, this primary data allowed knowing the needs of potential customers. A proposal was designed based on the data in order to introduce to the market a new specialized automotive service center in collisions and automotive detailing, which projects a net cash flow of $ 22.453,73 in its fifth year.