Estrategias de asociatividad para la internacionalización de las PYMES de artesanías de la Comuna Dos Mangas.

Abstract

Due to the non-existence of an association, currently there are proven shortcomings and deficiencies in the guidelines, procedures and agencies required for merchants to enter, the small crafts of the Dos Mangas community in the export union organization, therefore there is no a collaborative and integrated export strategy can be developed to allow small and medium-sized companies to develop the volume and quality of products required in the international market. On the other hand, a traditional individual production model must be maintained, which prevents the possibility of moving to a cooperative and modern production model. Using the technological and scientific advances that became known over the years, we focus on the socialization of the benefits of creating partnerships. Based on the establishment of standard books for overseeing this type of work, it is not very appropriate to transmit knowledge of this nature to artisans about the importance of organization. The method used in the research is qualitative-quantitative, the study revealed that small and medium-sized artisan companies in the community of Dos Mangas have economic importance, also mentioning the critical impact caused by the 2022 pandemic. It is possible to identify that the standards of production and quality do not meet the required margins, which reduces the capacity of the international market to create and manage the membership of the association, also being able to verify that there is no standardized management book that guarantees sufficient membership and the updating of the small and medium-sized organizations abroad.