Manual digital de marca personal para nuevos periodistas en el Ecuador.

Abstract

In the current landscape of media, new journalists in Ecuador face challenges regarding credibility and visibility due to the lack of proper management of their image and personal brand on social media. In this context, the following project aims to provide a solution to this issue. The main objective is to create a digital personal branding manual for journalists in Ecuador, utilizing a mixed approach to develop it in order to enhance their personal presence and reputation, thus highlighting their skills and using social media as a gateway to an influential world. Through this manual, practical tools, effective strategies, and advice will be provided for new journalists to strengthen their presence on social platforms. Topics such as social media management, building a consistent digital identity, and projecting a solid professional image will be addressed. Techniques for establishing strategic alliances and capitalizing on growth opportunities in the journalism field will also be explored. The ultimate goal is to empower new journalists in Ecuador, enabling them to stand out in a highly competitive media environment, offering valuable insights to generate more opportunities and contribute significantly to the communication landscape of the country.