Análisis de la información turística de destinos de sol y playa para la mejora de la difusión de los productos turísticos de Salinas.

Abstract

The lack of dissemination in the Salinas Canton has caused tourism to be affected, resulting in the lack of knowledge of the other parishes that the Canton has. The main objective of this research is to design a proposal on sun and beach destinations to improve the dissemination of tourism products in Salinas and thus provide information on this tourist site. In the investigation experimental and mixed methods were used; In the data collection, the survey and interview were used. The samples that were used on the slope belong to the Guayaquil population that has visited the Salinas Canton. A public entity and service providers were also interviewed. Finally, based on the results, a prototype of a web page with a mobile application was proposed for the good dissemination of information that would help tourists in an easy and simple way to access all the tourist data that the Canton contains, detailing each function that each electronic tool.