Análisis de las competencias de los habitantes de la comuna de San Pedro de Chongón para el diseño de una propuesta de formación y capacitación en negocios.

Abstract

The present research aims to centrally analyze the training and education needs required to enhance the competencies of the residents of the San Pedro de Chongón community. The research is based on a mixed-methods approach, combining quantitative and qualitative elements to gain a comprehensive understanding of training demands in the sector, with a non-experimental design and a descriptive approach that allowed the collection of valuable data through research techniques and the administration of surveys to participants. Field research played a fundamental role, allowing for direct collection of information from owners and workers involved in the tourism industry. Through the application of surveys, perceptions and opinions regarding the training and education required for the success of tourism businesses were gathered. A clear interest was evident among respondents to strengthen their work-related competencies through specific training programs. Priority areas were identified, such as customer service skills, technology management, teamwork, and communication techniques. Furthermore, the importance of training in leadership, motivation, and a focus on sustainability and environmental conservation was emphasized.