Plan de promoción turística digital para la Hostería Palmetto del cantón Playas, provincia del Guayas.

Abstract

The purpose of this titling project is to analyze the problems that the Palmetto inn has because it does not have a digital tourist promotion. To comply with the general objectives and specific ones, there are three tools: observation, survey and interview, the finite method was applied, that is, the entire indicated population was taken during a given period. In addition, the Servqual tool was developed, which consists of the commercial research technique, which allows measuring the quality of the service, knowing the expectations of the clients, and how they appreciate the service, the General Objective of this project is to design a digital tourism promotion plan for the Palmetto Inn of the Playas canton, Guayas province for which, according to its Specific Objectives, we have theoretically and conceptually based the aspects that make up a digital tourism promotion plan and in this way we have been able to Diagnose the current tourist situation of the Palmetto Inn and thus we have made the proposal of a digital tourism promotion plan for the Palmetto Inn.