Análisis de estrategias de marketing en el sector de delivery de la empresa Pedido Ya, en la ciudad de Guayaquil, período 2021.

Abstract

This essay analyzes the marketing strategies in the delivery sector of the company Pedidos Ya, in the city of Guayaquil. The purpose of the research is to conduct a study to identify the strategies adopted by the company and their impact on the delivery service. The type of research that was applied was quantitative through surveys, which will help us to make a diagnosis of the impact of marketing strategies on customers. The negative impacts will lead us to propose new marketing strategies, with the objective that delivery remains a leader and continues to grow in the market.