Estrategias de marketing para la introducción de un consultorio odontológico en el cantón Samborondón.

Abstract

The purpose of this research work is to develop marketing strategies for the introduction of a dental office in the canton of Samborondón, to develop market research, elaborating marketing proposals due to the low market participation, therefore, and the lack of implementation of the strategies. Marketing to achieve differentiation and recognition of the inhabitants of the canton. The project brings together all the stages and phases of strategic marketing, market research, consumer behavior, on the other hand, customer loyalty, among others, which are of great contribution to research for dental clinics. Structuring the management, organizational chart and organizational functions establishing a specific analysis of the matrix of Porter's forces aligned to the current reality, designing a proposal for the positioning of the service establishing the results which showed that 80% of the surveyed inhabitants if they want a dental office within the canton.